RTÉ PLAYER - DIVE IN
We were apprached by RTÉ to execute the full ‘DIVE-IN’ campaign including TV commercial, social media formats and a range of OOH and DOOH content.
Check out the results below.
Key Art - oneMILE Studio Ltd. 2023
RTÉ / oneMILE Studio.
Winter 2023
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In 2023, RTÉ entrusted us with a significant commission: the revitalization of the RTÉ Player to coincide with its imminent launch on Sky TV. Under the creative guidance of Donovan Delaney, our art lead, we introduced the concept of the "Infinity Tunnel." This concept allowed viewers to embark on a mesmerizing journey, creating the illusion of boundless content, all captured under the inviting tagline, 'Dive-In.'
This campaign extended far beyond the traditional out-of-home (OOH) content.
It encompassed a meticulously crafted 30-second commercial and captivating social media content, ensuring a truly immersive and multi-faceted viewer experience.
All of the creative was managed and dispatched from oneMILE Studio.
Detail #1
Detail #2
Detail #3
Transport Formats
Being a full campaign the design was adapted to multiple OOH formats.
