TFI - A GREATER GOAL
We were tasked by our friends in TBWA Dublin to create this camparign for the TFI’s ’Greater Goal’.
As well as an OOH campaign oneMILE was asked to create a series of social renders,
an explainer video based off the master artwork and DOOH executions.
Complete In-Design Document
Master Artwork supplied to editorial.
TBWA Dublin / oneMILE Studio.
Winter 2021
We we’re asked by creative director John Collins of TBWA Dublin to create a complex and layered scene which would convay the complexity of of the TFI’s plans to extend its network through Wicklow, Meath and Kildare in the coming years.
After some conversations we decided on an the final execution which would be a layered burger-style design with layers representing all forms of transport whihc the TFI & NTA control including buses, taxi’s and rail.
The scene was built over the course of three weeks including custom models for some of East Irelands best known landmark.
Having previously worked on a number of TFI campaigns, oneMILE already had a stock-pile of pre-modelled transport vehicles such as Dart and Luas, this allowed us to focus on the minute details of the image including no less than a hundred human models interacting with the environment.
The success of the design lead the TFI and NTA to seek social media renderings from a number of different vantage points and an accompanying explainer video calling on citizens to voice their thoughts and concerns ahead of the 20 year plan.
Social Media Execution #1
Social Media Execution #2
Social Media Execution #3
Social Media Execution #4
O’Connell St. Dublin - 2022